Tom McCrorie

Tom McCrorie is a creative director, entrepreneur, and founder based in Prestwick, Scotland. With over 25 years of experience, Tom is known for his strategic, people-centered approach to branding, design, and digital communication. Through his studio atom, he has helped global brands, startups, and public sector clients create meaningful brand systems and digital products. Tom also founded Picastro, an ad-free social platform for astrophotographers and space enthusiasts to share high-resolution images and connect without distractions. His work often merges his design expertise with his passion for astronomy, as seen in his self-published Moon project and the community-driven focus of Picastro. Tom’s commitment to clarity, purpose, and genuine user respect defines both his client work and personal projects. He lives in Scotland with his wife, daughter, and teacup Yorkie, drawing inspiration from the Bortle 5 skies above.